This project, Pillow Fight Day 2016, is a collaboration of many people who comprise a loose, decentralized network of urban playground event organizers all over the world.

One of the goals is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social consumption experiences like watching television, and consciously celebrating public spaces in our cities as our “urban living rooms.” The result, should be a global community of participants in a world where people are constantly organizing and attending these happenings in every major city in the world.

The founders are Lori Kufner & Kevin Bracken from Newmindspace, organizers of the New York City and Toronto pillow fights.