From their website:
"Canada’s Top Choice Pageant is organized by Canada’s Top Choice Charitable Foundation, a not for profit organization. CTCCF is formed to help our community grow, to advance education and to promote the public appreciation for the art! Canada’s Top Choice Pageant will be donating part of the proceeds to Canadian Cancer Society and The Yellow Brick House.
The purpose of the pageant is to promote and enrich communication and learning between our young ladies and provide them with various skills and be more involve with their communities. Numerous women from different cultures will demonstrate their talent, intelligence, community involvement, and beauty in a competition to become Miss Canada’s Top Choice 2015. Creative performances showcasing the candidates’ intelligence, charm, and creativity."